Children need healthy food, not hyped junk food. Tell manufacturers to market healthier food to kids.Take Action
Do you want to stop childhood obesity?
We're sure you
do - but food companies don't. According to the Environmental Working Group (EWG), they spend billions on advertising targeting
children - $1.6 billion in 2006 alone - and now they're objecting to
voluntary government guidelines for marketing food to children.
food companies are lobbying the government to withdraw the guidelines completely
and instead use the industry's own definition of "responsible advertising." The
message couldn't be clearer: they don't care if their products hurt kids. They
care about the bottom line. So EWG has joined forces with the Center for Science in
the Public Interest to take on the food industry and tell its chief executive
officers to stop the attacks and start helping our children. We need you to
stand with EWG today to make sure they get the message loud and
here to stand with EWG today in demanding that the CEOs of 13 manufacturers use
their resources to market healthier food to our children, not to lobby to
protect the unhealthy status
Because of the alarming rates of childhood obesity, in
2009, Congress instructed the Federal Trade Commission, Food and Drug
Administration, Centers for Disease Control, and Department of Agriculture to
form an Interagency Working Group to look into child-targeted advertising and
recommend standards for marketing food to children under 18.
Working Group published its draft, voluntary guidelines in April, it suggested
that food companies adopt two voluntary principles, not legally enforceable by
any regulatory agency, that food advertised to children should:
- make "a meaningful contribution to a healthful diet" by containing a
significant amount of fruit, vegetables, whole grains, low-fat dairy products,
fish, extra lean meat or poultry, eggs, nuts and seeds, or beans.
- have only "minimal quantities of nutrients that could have a negative impact
on health and weight," such as sodium, saturated fat, trans fat and added
commonsense recommendations would encourage children to adopt healthy eating
habits. But the goal for big food interests is an even fatter bottom line, so
they're lobbying the government and calling on the Working Group to throw out
its voluntary proposal and use the industry's own guidelines for responsible
We can't let them get away with it. EWG is taking on the
food industry and we need you to stand with us - companies need to hear from
here right away to tell the CEOs of 13 large manufacturers to market healthier
food to children, not lobby the government.
Thank you for
standing up for healthy children. We can't move markets without your
Shift2Green - for our children, for our future.
- for our children, for our future
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We do not inherit the Earth from our Ancestors,
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